@CTIA: Palm dishes on strategy and the carrier role

**As published in RCR Wireless News** LAS VEGAS – Fresh off its announced plans to bring the Palm Pre Plus and Palm Pixi Plus to AT&T Mobility, RCR Wireless News met with Palm Inc. to discuss its ongoing strategy in the face of an increasingly crowded smartphone market. While there has been stronger sales and interest in the Palm Pre Plus initially, Kimberly Sauceda, product manager of smartphones at Palm, said the company is promoting the sister devices equally and focusing on finding the right target audience for each device.

A big part of that objective falls on the beleaguered device maker’s shoulders as it works with carriers to further train sales staff on the retail front. Sauceda told RCR Wireless News that the device maker is working to increase the sell-through rate as it focuses on further educating the public about Palm’s products. Although different dynamics are at play at every carrier, Palm hopes that new training on the sales side of the equation will help further evangelize what Palm sees as its biggest differentiator – the WebOS platform.

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