BARCELONA — Just 11 days after gaining complete control of its smartphone unit through a $1.49 billion deal with Ericsson, the new Sony Mobile Communications rounded out its NXT series portfolio of devices with mid- and lower-tier units, the Xperia P and Xperia U.
“Tonight we are kicking off an inspiring new chapter for our company,” Bert Nordberg, CEO and president of Sony Mobile Communications said here tonight at the onset of a press event.
Extending the design aesthetic of the Xperia S, which was introduced earlier this year and goes on sale this week in Barcelona, the Android-based Xperia P and Xperia U will both launch in the middle of the second quarter, targeting more budget-conscious shoppers. The dual-core 1 GHz processor phones can capture photos in 2D and 3D and both come equipped with Near Field Communications technology.
The Xperia P features a 4-inch display using Sony’s new WhiteMagic technology and an 8-megapixel camera in an aluminum unibody. The Xperia U sports a 3.5-inch display and a 5-megapixel camera.
The new CEO of Sony Corp., Kazuo Hirai, said the company is focused on combining its digital assets with smartphones and aims to deliver a “unique user experience by marrying our hardware, content and services.”